This research is that the success of the global marketing clarified how it is important that global marketing satisfies the middle class in an emerging market by making investigation about Panasonic Co. and Son in China, ASEAN and India.
Although both of these companies entered in advance emerging countries, they could not satisfy consumers in emerging countries. Because they made use of advanced country's marketing strategy, Sumsung Co. and LG Co. in Korea took replace Panasonic Co. and Sony Co.as a leader. Now they are trying to reconstruct the marketing for the consumers in emerging country.